Embracing femininity through graphic design
Growing up I always felt awkward about beauty.
Life happened, and as a result of having a poor image of myself and low self worth, if someone paid me a compliment, a little voice inside my head would say, "that's a lie." Looking back, I think, if only I could have seen myself going down that destructive path to nowhere. I would have saved a lot of time, had I known.
However, after a lot of input from many great people and a long journey of healing (10 years and counting), I've worked through a lot of complexes (still working through others), seen my empathy as a strength and started to share my stories with others, (a whole other blog in itself.)
Somehow a lot of women and girls relate to own journey, but only admit it when they realise they're not the only one feeling like a failure.
In the past embracing my femininity was something that I struggled with. In the past, I always saw it as a weakness. How do you create something if you do not believe it? This highlighted a style in my design that I had not yet explored.
Now, I see femininity as a strength and yes I'm still a work in progress, but I'm really proud of these last three projects.
Invitation to lunch for women in financial services
A completely new look for a Kensington Swan lunch, softer pastel hues, appealing to the target audience.
Kensington Swan mid-year ball branding
Alice in "Wonderland" theme, vintage, gorgeous and a little bit quirky.
Baby shower invitation
Feminine and classy, while keeping the sex of the baby a surprise.